Djaayz | Coca-Cola offered 330 Gift vouchers for DJ sets

From June 2023 to August 2023, in 330 French supermarkets, Coca-Cola gave away a DJ at home. Via a competition, clients registered for the chance to win a voucher for a 1h30 performance by a professional DJ selected by Djaayz.

Enhancing Brand Image and Customer Engagement

‍Coca-Cola’s collaboration with Djaayz to offer a DJ booking at home has proven to be a clever move to help enhance its brand image. By aligning with music and live entertainment, Coca-Cola tapped into the lifestyle and interests of a younger demographic, setting itself apart from the competition.

Building Customer Loyalty:

What’s better than enjoying your favorite drink? How about adding a live DJ performance to the mix! This campaign wasn't just about giving away a prize; it was about creating lasting memories. Such experiences deepen customer loyalty, as they associate these unique joys with Coca-Cola.

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Leveraging Social Media and Encouraging Engagement

Encouraging Social Sharing:

Imagine winning an exclusive DJ set at your place – you’d want to share that, right? That’s what winners did, posting their unique experiences online, which not only spread the word about the promotion but also served as genuine endorsements for Coca-Cola.

Creating Cross-Promotional Opportunities:

This campaign is a prime example of what can happen when two brands come together seamlessly. Coca-Cola and Djaayz created a campaign that was all about great music and enjoyment.

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Interested in creating similar buzzworthy experiences for your brand?

Teaming up for such promotions can boost your brand visibility and engage your audience in new and exciting ways. And if you're looking to provide more personalized experiences, Djaayz also offers individual DJ set vouchers to offer to your customers here. Whether for corporate events, personal celebrations, or as a unique gift, these vouchers are perfect for any occasion, allowing you to offer something truly special and memorable.

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